ZOIC Nutrition Drink – Backgrounder & Product Overview
Functional Beverage Business is Booming
Functional/Nutritional Beverage Comparison Chart
A Look at the Nutrition Label
ZOIC Nutrition Drink
Backgrounder & Product Overview
ZOIC Nutrition Drink is formulated for both men and women of all ages who desire to make positive choices to foster an active, healthy lifestyle. ZOIC is the perfect meal complement and nutritional snack.
| American Heart Association: |
According to the American Heart Association’s (AHA) meal plan regulations for portion size, sugar, fat, and calories, ZOIC Nutrition Drink has earned the right to feature the AHA’s coveted Heart Check seal of approval because it meets the organization’s criteria for saturated fat and cholesterol for healthy people over age 2
- ZOIC is qualified under the US FDA Heart Health Claim
|
| Nutrient
Dense: |
ZOIC
is antioxidant rich with 26 essential vitamins and minerals,
just 110 calories, is 99 percent fat free, and has no added
sugar. |
| High Quality Protein: |
ZOIC
contains 21 grams of the highest quality proteins available
from 100 percent natural sources.
- ZOIC contains heart healthy ZōPRO3 Natural Protein Blend with micro-nutrients that have been shown to have an important antioxidant effect on the body. This blend is a scientifically formulated, complete performance protein that balances out the best nutritional benefits and is proven to boost energy, build lean muscle, speed recovery after exercise, and maintain a strong immune system.
|
Low in Carbs,
No Sugar Added & Ideal for Glycemic Control: |
ZOIC has a low glycemic response, with low carbohydrates, 2-3 grams of fiber, and has no added sugar or high-fructose corn syrup (HFCS).
- ZOIC’s nutrient makeup meets all meal plan guidelines set by the American Diabetes Association.
- ZOIC conforms with the American Cancer Society recommendations on protein and nutrition
|
| Gluten Free & 99% Lactose Free |
Made from all-natural ingredients, ZOIC is also gluten free and 99 percent lactose free.
- ZOIC is USDA inspected as true to content
- ZOIC is Union Orthodox Kosher certified - an independent verification of quality, integrity & purity
|
| Flavors: |
Belgian Chocolate and French Vanilla (Strawberry coming in 2008) |
| Availability: |
ZOIC can be found in grocery, drug, convenience, and mass merchant stores as well as select fitness centers throughout the United States and Puerto Rico. |
| SRP: |
ZOIC is sold in 4-packs at a MSRP of $5.99 in the health, nutrition and beauty care (HBC) aisles at many major retailers nationwide. |
| About Solis Brands: |
Solis Brands, Inc., maker of ZOIC, was founded in 2006 to address the growing consumer demand for healthful and nutritious food & beverage products that are functional and convenient.
- Solis Brands is committed to bringing healthy and nutritious food and beverage alternatives to today's busy consumer.
|
| For More Information: |
For more information on ZOIC and Solis Brands please visit us at: www.zoicbev.com |
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Functional Beverage Business is Booming
$2 Billion+ Category Grows as Consumers Thirst for Nutrition Enhanced Beverages
Drinking nutrient-rich beverages is gaining popularity in the general public as a convenient way to boost energy, endurance, and overall health. The adult nutritional beverage market is now booming as younger adults are recognizing the benefits of easy nutritional solutions in the form of a convenient and portable ready-to-drink product. In fact, recent data shows the adult nutritional beverage market is now a $2 billion+ category among retailers. Here are the latest industry data pointing toward a major long-term consumption trend among Americans.
| Research Shows Healthy Eating Trend Among All Americans |
- Mintel reports that the number of Americans trying to eat healthier rose by 30 million from 2002 to 2006.
- 2005 – 2006 Morgan Stanley research shows a one year increase of an additional 10 million consumers who consider their health when making a beverage choice. The research shows that 70 percent of consumers now pay attention to health when making a beverage choice, and that half of all consumers have heightened health awareness.
- Consumption trends will continue to evolve, but the demand for authentic and truly healthy products is expected to increase exponentially.
|
| Nutrition Business Journal Reports Category Growth |
- Sports nutrition and weight loss product sales increased to more than $17 billion in 2006 and are expected to grow an additional $700 - $900 million per year through 2013.
- Wellness and functional beverage growth rate is eight times that of other non-alcoholic refreshment beverage (NARB) categories.
|
| Beverage Marketing Corporation (BMC) Shows Growth Rates |
- Nutrient enhanced drinks grew by 24 percent from 2000 – 2005. By the end of 2006, the growth rate accelerated to 30 percent.
- More than 80 percent of NARB growth over the last decade was driven by wellness and function foods and beverages.
- Between 2000 -2006 the share of the health and wellness beverage market increased by 50 percent, while protein based nutrition drinks are expected to lead the pack in growth for the next two years.
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Functional/Nutritional Beverage Comparison Chart
click chart to view larger
- Higher values represent a more nutrient-rich beverage.
- Ratio of Recommended to Restricted Nutrient Approach was used. This approach considers beneficial nutrients as well as nutrients that are suggested to be restricted in the meal plan.
- Sources: The Nutrient Rich Foods Coalition and Journal of Food Science Vol. 72, Nr 4, 2007.
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