WHY PROTEIN IS IMPORTANT

Recent studies demonstrate the need for dietary protein in a healthy management meal plan, as well as in promoting overall long-term health.

Americans Are Overweight: Approximately 65 percent of Americans are overweight, and three in 10 adults are obese, meaning that there are nearly 130 million people who are at an unnecessarily increased risk of heart disease, hypertension, stroke, diabetes, certain cancers, and other ailments.
Protein Has the Power to Help: A recent Harvard University study indicates a correlation between American meal composition – high amounts of carbohydrate and low amounts of protein – and an overall increase in weight levels and subsequent risk of potentially debilitating diseases.

Former Harvard University researcher and co-author of a satiety review article in “The Journal of the American College of Nutrition,” Thomas Halton, Ph.D., says protein is the most satiating nutrient.  Protein signals the body to stop eating once it starts to feel “full.” Researchers believe that part of protein's ability to satisfy may come from its thermic effect – the additional calories expended simply by the act of digesting dietary protein.

A Penn Sate University study has shown that the consumption of dietary protein can enhance the “full/satisfied feeling” and promotes overall health better than fats or carbohydrates.  Dr. Barbara Rolls, renowned nutrition expert and Guthrie Chair of Nutrition at Penn State University, reminds us that eating enough protein-rich, lower-calorie foods increases satiety and slightly increases metabolism.

Health Benefits: Part of sustaining a long-term healthy lifestyle includes consuming the established recommended daily allowance (RDA) of nutrients – the amounts considered adequate to meet the known nutritional needs of healthy people.

Rather than turning to unhealthy and/or misleading supplemental or replacement strategies, consciously choose healthy foods and drinks, which provide all the necessary daily nutrients, including protein, to increase overall health and wellness.

Make Sure to Choose High Quality Protein: ZOIC contains 21 grams of the highest quality proteins available from 100 percent natural sources.  It contains a proprietary heart healthy ZōPRO3 Natural Protein Blend with micro-nutrients that have been shown to have an important antioxidant effect on the body.  This blend is a scientifically formulated, complete performance protein that balances out the best nutritional benefits and is proven to boost energy, build lean muscle, speed recovery after exercise, and maintain a strong immune system.

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